Merrill Lynch has released a new breakdown of next generation hardware component costs suggesting that Xbox 360 "could be selling at half the price of PS3 in the latter half of 2006." Full stats breakdown inside…
"…The PS3 will not only be significantly more costly than Xbox 360 at launch, but will continue to operate at a cost disadvantage for several years. … We think that the Xbox 360 could be selling at half the price of PS3 in the latter half of 2006."
"…Our analysis indicates that Microsoft has a significant advantage in terms of cost. Taking Sony’s weakened financial condition and Microsoft’s deep pockets into consideration, we conclude that Microsoft’s Xbox 360 should emerge as the early winner in the next round of the game console wars."
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