World of Warcraft Burning Crusade Expansion Released

Vivendi’s Blizzard Entertainment on Tuesday started selling "World of Warcraft: Burning Crusade," the first expansion to the largest multiplayer online game, which has 8 million players worldwide.

Analysts expect Blizzard will sell easily millions of units at $20 each. The company, which does not detail game sales, gets revenue from unit sales and subscriptions, which cost about $15 per month in the United States.. ..The expansion which went on sale in North America and Europe on Tuesday, adds new content, including a new continent for players to explore, added levels, as well as new quests, monsters and dungeons.

Reuters - "World of Warcraft" online game expansion released

On an insanely cold night, at least by Southern California standards, thousands of World of Warcraft fans waited to buy the Burning Crusade expansion pack. Several EB Games stores in the area opened at midnight January 16th to sell the game and we were there at one of the biggest stores at the Universal Citywalk in Los Angeles. Even though it was cold, fans - some waiting almost 18 hours - traded stories and even danced for some cool prizes.

In a testament to how popular World of Warcraft has become, one of the security guards told us that he plays World of Warcraft. "I have a level 60 mage," said the guard. He even won a few trading cards by quickly answering trivia questions about professions and dungeons.

Tom’s Hardware - World of Warcraft fans brave cold temps to grab expansion pack