250 Xbox 360 consoles and 500 PDZ games are being given away by Samsung in a joint promotion with Microsoft to mark the launch of Perfect Dark Zero (PDZ).
In addition to the Xbox 360 Sweepstakes, Samsung are also offering exclusive PDZ mobile content, including a 45-second Perfect Dark Zero soundtrack ringtone, Joanna Dark voice tones and wallpaper images for mobile screensavers.
Press Release: SAMSUNG, MICROSOFT UNLEASH CONSUMER PROMOTION TO MARK LAUNCH OF PERFECT DARK ZERO — Exclusive Mobile Content, Xbox 360 Sweepstakes Offer Gamers Opportunity to Enjoy Perfect Dark Zero at Home and On-the-Go
As consumers snapped up the first copies of “Perfect Dark Zero” (PDZ), the much-anticipated sequel to the mega-hit video game “Perfect Dark” which hit store shelves last week, they were greeted with an in-box promotion from Samsung Telecommunications America (Samsung) and Microsoft Corp. (Microsoft) that will turn their mobile phones into extensions of this must-have game of the holiday season, and potentially outfit them with a brand new Xbox 360 game console.
Promotional inserts in PDZ boxes alert gamers that with select Samsung mobile phones, they can access exclusive PDZ content, including a 45-second Perfect Dark Zero soundtrack ringtone, Joanna Dark voice tones and wallpaper images of Joanna Dark for mobile screensavers.
Avid gamers who want to get their hands on a new Xbox 360 console can visit www.samsungwireless.com/PDZ to enter a sweepstakes to win one of 250 brand new Xbox 360 consoles or one of 500 PDZ games Samsung will give away.
To supplement the retail advertising support for the promotion, Samsung developed in-store materials, advertising and a promotional Web site to encourage consumers to download mobile content and enter the Xbox 360 console and PDZ game sweepstakes.
Samsung also extends its connection to the PDZ empire through product placement within the video game and its corresponding Web site. A Samsung-branded mobile phone is integrated into the game’s storyline, with Joanna Dark using a data-centric PDA-like phone to communicate and share information.
In addition to its collaborations with Samsung in the mobile phone category, Microsoft also works with Samsung Electronics as the exclusive HDTV worldwide marketing partner for the next-generation Xbox high-definition gaming platform. The next-generation Xbox/Samsung HDTV combination is designed to deliver the most advanced and realistic high-definition experience to gamers worldwide.
Published in: Games Consoles on 2005-11-29