Wii and Xbox 360 are Priced Too High - Sony Exec

Screen Play spoke to (Michael Ephraim, Managing Director of Sony Computer Entertainment Australia) yesterday about the success of PS2, the prospects for Nintendo Wii and Xbox 360 this Christmas, the PlayStation 3 delay, PSP’s fortunes and Sony’s recent PR disasters. Check out the interview…

The Age - Screen Play - PlayStation party is not over

Sony Australia’s Michael Ephraim has questioned the price point of rival next-gen hardware, stating the Wii is "a lot to fork out" for the intended family audience, while branding the Xbox 360 as "pricey". Ephraim also said he believes that the PAL delay of the PS3 will not impact sales in the long term.

Games Industry - Sony exec questions high price of Wii, 360 hardware

How does one respond to such commentary on Wii/360 pricing? It’d be one thing if the PS3 was at price parity or even cheaper than the competition, but it is the console with the higher price tag. In the case of the Wii, the base PS3 is twice as expensive for North American customers. Perhaps Sony is touting its Blu-ray-equipped PS3 as having a lot more value per dollar than its competition, but “value” is a measure that is different for each individual gamer.

Daily Tech - Sony Exec Says Wii and XBOX 360 are Priced Too High