Valve Questions Microsoft’s Commitment to PC Gaming

March 12th 2007 | Gaming

Half-Life 2 developer Valve thinks that Microsoft’s current "Games for Windows" marketing push is a cynical ploy to sell more copies of Windows Vista, rather than a genuine effort to invigorate the PC gaming market.

In an interview with Gamesindustry.biz Valve’s marketing manager Doug Lombardi commented that the Games for Windows branding, which sees games uniformly labeled for ease of installation and compatibility checks, "seems like it’s part of the marketing push to help Vista."

When the Games for Windows platform was first launched Microsoft said that it had been "failing" PC gaming and wanted to rectify this by helping to push forward the segment with marketing dollars.

Tom’s Hardware

Compare prices for PC Games
Related Articles:
» Workaround For Clean Install With Vista Upgrade DVDs
» Xbox 360 and Windows Vista
» Windows Vista Review
» Microsoft Partners to Offer New Windows Vista-Ready Products for Holidays
» Microsoft Aims to Scuttle Pirate Copies of Vista
» Gaming on Windows Vista - ATI vs NVIDIA
» NVIDIA nForce Beta Drivers for Windows Vista RC1
» Final Windows Vista Pricing Revealed
» Logitech G15 Gaming Keyboard Review
» Point of View GeForce 7900GTX 512MB review
» Microsoft unveils Windows Vista product lineup
» Microsoft Plans Six Core Windows Vista Versions
» Windows Vista Beta 1 vs. Mac OS X
» Vista Could Ship Earlier Than Expected
» Vista Graphics Drivers to be More Stable than XP Drivers - ATI
Valve Questions Microsoft’s Commitment to PC Gaming
Published in: Gaming on 2007-03-12