Upcoming Intel MacBooks may sport fashionable hues

When Apple Computer introduces its new line of Intel-based consumer notebooks this spring, the company may once again offer buyers a fashionable option it phased out of its iMac product line nearly half a decade ago: colored enclosures.

"Given that these new MacBooks [will be] targeted at volume markets including academic and consumer customers including women, colors are a great way to identify with customers and diffentiate in the PC market place," said one analyst who covers Apple, but asked not to be named. "Apple has proven fairly adept at managing different colors in the past given its track record with iPod mini, color iBooks, and color iMacs using different shades of plastic and composite aluminum."

AppleInsider