Sony to Sell Ultra-thin OLED TVs This Year

Sony Corp. said on Thursday it planned to start selling ultra-thin TVs using organic light-emitting diode (OLED) technology this year, aiming to become the first to market with a TV using the promising next-generation display.

Several companies are investing in OLED technology because it can produce bright, colorful images and does not require a backlight as do liquid crystal displays (LCDs), allowing for a thinner panel. OLED panels are also said to be energy-efficient and good at reproducing fast-moving images.

At a display forum in Tokyo, customers, suppliers and even rival TV makers turned their backs on 50-inch and bigger TVs to throng before Sony’s tiny 11-inch OLED TVs. "LCD and plasma displays look faded in comparison," said a Denso Corp. employee who declined to be named, fighting to take a picture of the new TVs.

Reuters