Sony Keeps Targets for PS3 Shipments

Sony Corp. said on Thursday it has no plans to change its targets for shipments of its hot-selling PlayStation 3 and operating profit margin, signaling its recovery is on track despite drawbacks such as battery recalls.

"It is true that it took us some time to bring the PS3 to mass production as blue laser availability worked as a bottleneck," Sony President Ryoji Chubachi told a media round table. "But 2 million and 6 million are within our reach," Chubachi said, referring to Sony’s targets to ship 2 million units of the PS3 by the end of the year and 6 million by March.

Reuters - Sony keeps targets for PS3 shipments

Sony announced its intention to ship 6m PS3s by the end of March 2007 - the conclusion of its current financial year - after it said the European PS3 debut would be delayed until that date. With no firm date made public for the European launch beyond a vague ‘end of March’, it’s possible Sony now hopes to include European shipments in its total.

Reg Hardware - Sony sticks by PS3 sales forecast