Sony Hints at iPod / Zune-like Strategy

December 5th 2006 | Multimedia

At Sony’s CES preview event yesterday at 30 Rockefeller Center, Sony revealed its holiday plans, its CES gameplan, and talked a lot about about HD video. But there were a few scraps for us digital audio types, including Sony exec Jay Vendenbree calling "MP3 players" (not "digital audio players") one of Sony’s strong suits this holiday season, despite the fact that the 2006 holiday product guide they passed around listed only two MP3 players — the NW-E003 and an American Idol-themed NW-E005.

More intriguing was Sony Electronics head Stan Glasgow’s hint about what Sony might do in the MP3 player/digital music store space after watching Microsoft launch the Zune.

Wired

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Sony Hints at iPod / Zune-like Strategy
Published in: Multimedia on 2006-12-05