Already well established for its compact digital cameras, the new A100 marks Sony’s entry to the DSLR market targeted at beginners:
With the introduction of the highly competitive and functional α100, Sony has presented a viable system for those considering their first DSLR investment. Already, we are looking forward to its high-end DSLR series and Carl Zeiss range of lenses.
Overall, the α100 is a punch in the right direction for Sony. Our reservations were quashed as soon as it outperformed our expectations of price and performance for an entry-level DSLR. Coming from a company that never had a film-based camera before, Sony has really outdone themselves this time with the α100. The Sony α100 will be available in three different configurations: Body only, body and 18-70mm lens only or body and 18-70mm lens plus the 75-300mm lens with RRP of USD$900, USD1,080, and USD$1,260 respectively.
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