SanDisk Intros Sansa c200 Color Screen MP3 Player

SanDisk Introduces Sansa c200 MP3 Player With Color Screen, Card Slot And 2-Gigabyte Capacity For Under $100 — Open-Format Flash Player Offers Sleek Design, Expandable Memory, Removeable and Rechargeable Battery, FM Radio and Voice Recorder

SanDisk Corporation today introduced the Sansa™ c200 series, a stylish flash memory-based MP3 player that is loaded with high-end features — such as a bright LCD color screen and a microSD™ expansion slot – and smashes the $100 price threshold for a 2-gigabyte (GB) player.

The announcement was made at a press conference at IFA, the world’s largest consumer electronics show, where SanDisk is exhibiting at Booth 103, in Hall 2.1 of Messe Berlin, through Sept. 6.

The c200 is sold in two capacities – 1 gigabyte (GB) and 2GB. However, the memory can be expanded with the addition of an optional SanDisk microSD™ card, which currently is available in capacities of from 256 megabytes (MB) to 2GB. For example, with a 2GB microSD card, a user can transform a 2GB player into a 4GB player to hold nearly 2,000 songs (at 64kbps). The c200 supports WMA, MP3 and the protected WMA DRM format that gives consumers the ability to purchase or subscribe to music from most music service providers.

Suggested retail prices are $79.99 for the 1GB unit and $99.99 for the 2GB unit, and the SanDisk c200 is expected to be available from retailers in the U.S. and Europe in October, with other regions following later.

“The c200 has some of the characteristics of SanDisk’s award-winning e200 series, including a small and sleek design and a microSD memory card slot that allows for expansion opportunities,” said Keith Washo, SanDisk retail product marketing manager for the c200. “We believe that the c200, with its great price point, will give consumers an attractive set of features normally found in players costing much more.”