Roof Adverts Target Google Maps

Advertisers are slowly discovering the potential of Google Maps, and some, like the Target store (more at Google Sightseeing), are even enjoying some unexpected windfall.

Poynter Online talks about realtors tapping into satellite imaging tools. Google Maps Mania is running a log on map hacks, some of them by businesses. Scavengeroogle is an armchair scavenger hunt based on the service - you too can have people looking for your brand landmark.

MITAdvertisingLab - Advertising with Google Maps

Google’s online satellite pictures may have opened a new area for advertisers to boldly go where none have gone before. Apparently street wise companies are hiring painters to paint their logos or advertising messages on the roof.

the Inquirer - Google Maps prompts advertising on roofs