Revolution to Undercut Competition

Microsoft’s Xbox 360 has adopted a two-tier price strategy ($299 for a bare bones version and $399 for a souped-up machine). Sony, meanwhile, has shouted from the rooftops the PS3 would be a pricey piece of equipment. Nintendo, though, seems ready to lowball its competitors on the retail front.

"Value has been a key card for us this generation and we’ll continue to play it," Fils-Aime told me. "Do I expect us to be at a lower price point than our competition? Yes I do. Have we determined a price yet? No we haven’t."

It has been widely welcome news to hear that not every next generation console will cost an arm and a leg at launch, especially considering Nintendo’s assertions that the Revolution would happily maintain the role of "second console" in many homes.

the Inquirer – Revolution to undercut competition