Philips Cineos 37PF9731D 37in LCD TV Review

The 37PF9731D is a simply stunning LCD TV that eclipses pretty much everything else I’ve seen to date. The image quality is superb with high definition sources, while even standard definition signals are handled with aplomb. The latter is particularly impressive considering that there is a lot of scaling going on when showing SD video on a 1080 line screen.

The 37PD9731D also has an impressively long feature list that puts many other high end TVs to shame, while its design, ergonomics and simplicity of use are second to none. Throw three-sided Ambilight into the equation and you’re left with a TV that oozes quality, features, style and innovation. Put simply, if I had the cash spare right now, this is the TV I’d want on my living room wall.

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