Philips amBX - Ambient Lighting, Sound, Airflow

Philips has introduced what it claims to be a “light year leap” in ambient experience by controlling the environment in which games are played.

Due for release in May 2006, Philips new environmental gaming device will be amBX. The aim of amBX is to allow games to control the environment in which they are played to an unprecedented degree, including general lighting, heat and airflow around players.

the Inquirer

Four years in the making, the amBX technology will see dedicated peripherals work with enabled games. For example, lights will beam colours around the room to recreate the environment of the game, fans can blow to simulate mountain winds, heat will blast out to represent enemy fire and so on. amBX will launch initially on PC, with plans in place to roll it out on consoles later.

“amBX works with films, TV, music and games – we have started with the games industry as it is so interactive and used to dealing with peripheral devices,” chief marketing officer Jo Cooke told MCV.

MCV