NVIDIA PCI Express Technology At CES

NVIDIA PCI Express Technology At CES
NVIDIA showcases latest bus technology at CES 2004

LONDON - JANUARY 12th, 2004 - NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, demonstrated its PCI Express architecture at the Consumer Electronics Show. PCI Express is the next revolution in I/O interconnect standard that NVIDIA will deploy in future graphics solutions as the next step in delivering the bandwidth and features required for high-resolution graphics, games and other graphically intensive applications.

PCI Express significantly increases bandwidth between the central processing unit (CPU) and graphics processing unit (GPU) by enabling a balanced distribution of bandwidth to those applications that require it the most. NVIDIA’s PCI Express bridge chip, an industry first, affords the flexibility to instantly adapt a variety of the Company’s award-winning GPUs to the new PCI Express bus technology with the full capabilities and throughput offered by PCI Express.

"To create a 16 lane PCI Express bridge chip that works without performance degradation is a huge technological advancement," said Dan Vivoli, executive vice president of marketing at NVIDIA. "The use of a PCI Express bridge chip gives NVIDIA a decisive competitive advantage in what is the most exciting graphics bus transition in recent history.

"Intel has been working with PCI Express validation collaborators such as NVIDIA to implement this exciting new I/O interconnect standard," said Randy Wilhelm, vice president, Desktop Platforms Group and general manager, Client Platform Division at Intel Corporation. "The validation of NVIDIA products with PCI Express will help ensure interoperability with future leading-edge Intel platforms."

About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,800 people worldwide. For more information, visit the Company’s Web site at www.nvidia.co.uk.