NVIDIA Moves Beyond Graphics - Digit Online Interview

April 29th 2005 | NVIDIA

Best known for its graphics chips, NVidia is moving to make other parts of the computer motherboard, according to its president and CEO Jen-Hsun Huang. Digit caught up with him and discussed how he plans to take on the likes of Intel.

DIGIT: Why did you decide to start the nForce program around processors from Advanced Micro Devices Inc (AMD) rather than from Intel?

Huang: We started the nForce program with AMD first because we didn’t have a cross license with Intel at that time. We were also just developing our technology, and if you are not good enough to succeed in the AMD market, what is the point of going to the Intel market.

We did a cross license with Intel recently. We have also been developing nForce now for almost four years, and it has become the premier brand of chipsets, and it is the most popular chipset amongst gamers. Now that we have the cross license and we think we have developed the skills, we are building chipsets for the Intel processor market, and we will focus on the areas where we can add value.

Digit Online

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NVIDIA Moves Beyond Graphics - Digit Online Interview
Published in: NVIDIA on 2005-04-29