Nvidia Corp. is rolling out a graphics microchip that will be embedded in the main collection of components that make up a personal computer, as the company goes toe to toe with Intel Corp in the integrated graphics chip market.
Nvidia is expected to say Tuesday (Sept. 25) that its new GeForce chips for desktop PCs give the performance of an entry-level separate graphics processor unit, as compared to traditional integrated graphics chips such as those made by Intel.
Santa Clara, California-based Nvidia said its GeForce 7150, 7100 and 7050 chips will support the Intel desktop PC processor range, such as Core 2, Pentium and Celeron, as well as new Intel processors due to launch on Nov. 12, code-named Penryn. The Nvidia chips are aimed at desktops priced at $400 to $600.
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