Nintendo’s Hand-Held Systems Buck Holiday Trend

Press release - Nintendo’s 15 years of unsurpassed leadership in portable video gaming continued unabated through the 2005 holiday season. Sales figures show that Nintendo’s dual-screened Nintendo DS, fueled by hit software and new global Wi-Fi capability, has sold approximately 4 million units to date in North America alone. Combined with Game Boy Advance, the world’s most popular portable video game line, Nintendo now enjoys a combined U.S. market share of 78 percent.

Nintendo also reports U.S. sales of Mario Kart DS, released on Nov. 14 and featuring live, global Wi-Fi competition, has topped the 1 million mark in just seven weeks. And Nintendogs, made for Nintendo DS, has surpassed sales of 1.5 million units since its U.S. launch in August.

"At a time when some sectors of the video game industry are softening, Nintendo DS and the Game Boy Advance line remain shining stars because of their fun experiences and innovative game play," notes Reggie Fils-Aime, Nintendo of America’s executive vice president of sales & marketing. "It’s important to note that these strong figures represent Nintendo hand-held units and games that consumers have purchased and are now enjoying at home or wherever they like to play."