MTV on Wednesday unveiled plans for MTV Overdrive, a Web channel through www.mtv.com offering more advanced viewing and video-on-demand capabilities for an audience accustomed to instantaneous content. Thanks to technological gains and speedier broadband connections, MTV can boost its content offerings dramatically, the company said.
..MTV Overdrive will launch with six channels of programing, including: "The Lineup," showing general programing highlights; "News," updated four times daily; "Music," which along with a variety of video presentations will show clips from the exclusive "MTV.com Live" performance series; "On TV," giving behind-the-scenes glimpses of MTV shows; and "Movies," a showcase for trailers and celebrity interviews.
Additional channels focusing on video games and personal style will be added soon.
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