MTV Networks plans to invest well over $500 million in video games, seeing the red-hot entertainment category as a major pillar of growth in its goal to reach consumers wherever they spend time.
Perhaps the splashiest of its plans is the upcoming game "Rock Band" that lets up to four players strum guitar, pound drums or sing in time to modern and classic rock songs. It will hit store shelves in the fall for Microsoft’s Xbox 360 and Sony’s PlayStation 3 console game systems.
The game, developed by MTVN’s Harmonix division, snatched top industry honors and is now viewed as its most ambitious bet to influence digital entertainment as MTV’s cable TV channel transformed the music industry in the 1980s.
Published in: Gaming on 2007-08-17