MTV Networks to Invest $500M in Video Games

August 17th 2007 | Gaming

MTV Networks plans to invest well over $500 million in video games, seeing the red-hot entertainment category as a major pillar of growth in its goal to reach consumers wherever they spend time.

Perhaps the splashiest of its plans is the upcoming game "Rock Band" that lets up to four players strum guitar, pound drums or sing in time to modern and classic rock songs. It will hit store shelves in the fall for Microsoft’s Xbox 360 and Sony’s PlayStation 3 console game systems.

The game, developed by MTVN’s Harmonix division, snatched top industry honors and is now viewed as its most ambitious bet to influence digital entertainment as MTV’s cable TV channel transformed the music industry in the 1980s.

Reuters

Compare prices for Games Consoles
Related Articles:
» Xbox 360 Rock Band Bundle Reportedly Priced at $200
» Wii are the Champions
» PS3, Xbox 360 to Cut Costs
» Console Price War Will Decide Outcome of Xbox 360 vs PS3
» IBM Ships Chips for Nintendo Wii Console
» Sony bets more than video game unit on PS3 success
» PlayStation 3 pricing revealed, launch date confirmed
» Sony fine-tunes PS3 Blu-ray in time for holiday launch
» Consoles Herald Games Revolution
» Sony PS3 Still on Track for Spring Launch
» Xbox 360 Leads Console Wars
» Microsoft Expects Solid Xbox 360 Debut
» Sony Says - Playstation 3 More Future-Proof than ‘Xbox 1.5′
» Sony PlayStation 3 Revealed
» Sims 2 for Consoles, Handhelds & Mobiles to Ship Fall 2005
MTV Networks to Invest $500M in Video Games
Published in: Gaming on 2007-08-17