Microsoft Xbox 360 Aims at Sony’s Hold on Japan

Microsoft Corp. is making an unprecedented effort to woo Japanese gamers with its new Xbox 360 game console, but analysts say it will be lucky if it can put a dent in Sony Corp’s PlayStation following.

Even before the release of the Xbox 360, Sony has created more market buzz in Japan for its next-generation PlayStation 3 console, due in the spring.

Microsoft Chief Xbox Officer Robbie Bach dismisses surveys showing interest in his new console is still low. "None of that is worth anything," he said at the Reuters Technology and Telecoms Summit in Tokyo on Wednesday.

Reuters