Microsoft unveils Windows Mobile for Automotive at Geneva Motor Show

Microsoft Shifts the Digital Lifestyle Into High Gear – First cars featuring Windows Mobile for Automotive-powered in-car communication and digital entertainment debut at Geneva Motor Show

Today at the 2006 Geneva International Motor Show, Microsoft Corp.’s Automotive Business Unit introduced Windows Mobile for Automotive, a software platform and hardware reference design that helps the automotive industry speed the development of safer, more reliable and affordable in-car infotainment systems for drivers and passengers worldwide.

Concurrently, Microsoft and Fiat Auto Group unveiled Blue&Me, the first in-car infotainment system based on Windows Mobile for Automotive. Blue&Me allows motorists to use voice commands and a push-to-talk button to operate their mobile phones, digital music players and other devices in a safer, more convenient manner in the car. The system supports hands-free communication for more than 140 types of mobile phones via a Bluetooth® connection, and through a Universal Serial Bus (USB) port it can connect with a wide variety of personal music players and other devices. The software is upgradeable, so it can be refreshed to accommodate consumers’ changing needs supporting future devices and new industry standards. The system supports nine languages and is available to drivers and passengers throughout Europe in the company’s Fiat Grande Punto, Alfa Romeo 159, Alfa Romeo Spider and Alfa Romeo Brera models.

“The digital lifestyle is about staying connected with people and information, and enjoying digital entertainment, wherever you are — even in the car. Working with Fiat we have delivered automotive-grade systems that extend the digital lifestyle into the car at a price that is affordable to most car buyers,” said Robbie Bach, president of the Entertainment and Devices Division at Microsoft. “Windows Mobile for Automotive provides performance, reliability and flexibility for a new generation of in-car communication and infotainment solutions.”

“By partnering with Microsoft, we’ve been able to design, test and deliver a new in-car infotainment system to market in less than two years,” said Giuseppe Bonollo, vice president of Product Portfolio Management at Fiat Auto. “We look forward to offering similar Microsoft-powered systems to our customers in every new Fiat, Lancia and Alfa Romeo model over the next few years.”