Microsoft Unveils First Zune Brand Product Details

Microsoft’s Zune delivers connected music and entertainment experience — Built-in wireless technology lets consumers share experiences device to device.

Marking the next big milestone for its Connected Entertainment vision, Microsoft Corp. today unveiled details of the first products to be released under its Zune brand.

Designed around the principles of sharing, discovery and community, Microsoft’s Zune will create new ways for consumers to connect and share entertainment experiences. The Zune experience centers around connection — connection to your library, connection to friends, connection to community and connection to other devices.

“The digital music entertainment revolution is just beginning,” said J Allard, vice president, design and development, at Microsoft, who is leading the charge for building the family of Zune products. “With Zune, we are not simply delivering a portable device, we are introducing a new platform that helps bring artists closer to their audiences and helps people find new music and develop new social connections.”