Microsoft ramps up Xbox 360 shipments

April 28th 2006 | Games Consoles

Microsoft has ramped up shipments of its Xbox 360 console to widen its head start on video game rival Sony Corp.’s PlayStation 3, the software giant’s chief financial officer said on Thursday.

The world’s largest software maker raised the bottom line of its Xbox 360 sales target range for the year ending June 30 to 5.0 million to 5.5 million units from an earlier range of 4.5 million to 5.5 million.

Increased Xbox 360 production eased some of its supply constraints, but it also lifted manufacturing costs and hurt Microsoft’s profit margins, Chief Financial Officer Chris Liddell said in an interview.

Reuters

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Microsoft ramps up Xbox 360 shipments
Published in: Games Consoles on 2006-04-28