Microsoft Predicts 1m Zune Sales

Microsoft expects to sell more than one million Zune music players by the end of June 2007. A spokeswoman for Microsoft said the firm was not concerned that Zune player sales had dropped each week since its debut.

Microsoft has said it plans to invest hundreds of millions of dollars to develop and market the Zune, and has acknowledged that the investment may take years to bear fruit.

The company has taken a similar approach with its Xbox games division, growing sales and credibility in the market while initially having limited success against competitors.

BBC