Reports from retailers in Scandinavia have revealed that Microsoft is planning for a complete sell-out of its initial allocation of Xbox 360 units on day one - and is demanding that its retail partners work to ensure that it happens.
An anonymous retail source in Norway, speaking to US technology site Gizmodo, said that some stores in the country are each being allocated 20 units of the new console for the launch day - 14 Xbox 360s and six Core System packs. However, according to the retail source cited in the report, they’ll only get their allocation if they sign a form guaranteeing that all 20 units will be sold out on day one (presumably based on preorders), and what’s more, Microsoft is insisting that two games be sold with each console.
Consumers who can’t get an Xbox may decide to wait for the PlayStation 3, DFC Intelligence analyst David Cole said.
"The risk is that consumers are ready to go to buy a system and then you give them a chance to have second thoughts about it," Cole said. "If you’ve got a customer in a car dealership, you don’t want them to walk out without buying something."
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