Microsoft Expects High Xbox 360 Sales - 400,000 Launch Units for North America

The sales target of 2.75 million to 3 million Xbox 360 units in the first 90 days after the launch date of November 22 was outlined by Xbox Chief Financial Officer Bryan Lee at an investors’ conference in New York. That target comes nearly two weeks after Microsoft cautioned that initial Xbox sales might not be as high as some in the gaming industry have expected.

Lee declined to say how many consoles would be on retailers’ shelves on November 22 when the Xbox 360 launches, saying that Microsoft would have enough machines for a solid release and steady supply thereafter.

Reuters - Microsoft expects high Xbox 360 sales

Microsoft has revised the allocation of Xbox 360 launch units to 400,000 for the North American region, an EB Games employee said on Saturday. The number of units is far below the 1 million units expected at the launch window and much dire than recent estimates.

The employee, who works at an EB Games brick and mortar retail shop in Southern California, said the store will be able to fulfill only 14 of 43 pre-orders. Another shipment is expected to arrive before Christmas, however the employee did not see entire fulfillment of pre-orders until March of next year.

PunchJump - Retailer: 400,000 Xbox 360s for North America