Microsoft and Intel Back High-Definition DVD Format

Microsoft and Intel Back HD DVD as Next-Generation High-Definition DVD Format of Choice - Companies cite key criteria for consumer and industry success, join HD DVD Promotion Group.

SANTA CLARA, Calif., and REDMOND, Wash. — Sept. 26, 2005 — Intel Corporation and Microsoft Corp. today announced that they will join major consumer electronics manufacturers, content providers and other companies as members of the HD DVD Promotion Group. After extensive review, both companies determined that the HD DVD format developed by the DVD Forum meets important criteria and delivers unique advantages, including PC and connected device interoperability and an easy, affordable transition to high definition for consumers. HD DVD can bring the excitement of HD video to the consumer faster than competing formats, with the potential for more affordable hardware and more interactive experiences.

Intel and Microsoft are the two most recent additions to the HD DVD Promotion Group, joining such companies as NEC Corp., SANYO Electric Co. Ltd. and Toshiba Corp. and content providers such as Universal Studios and Paramount Pictures Corp. A complete list of over 100 companies is available.

“There are both challenges and opportunities in the transition to high-definition experiences throughout the home,” said Blair Westlake, corporate vice president of the Media/Entertainment & Technology Convergence Group at Microsoft. “And after looking at the core advantages to the PC ecosystem and how it would benefit the consumer, it is clear that HD DVD offers the highest quality, and is the most affordable and highly flexible solution available.”

“Our vision with Intel® Viiv™ technology is that digital media content can be enjoyed on these Intel-based PCs and consumer electronics devices in and around the home in an easy and affordable manner,” said Brendan Traw, Intel Fellow and chief technology officer of Intel’s Digital Home Group. “Intel has determined that HD DVD best meets the needs of consumers and the requirements for the respective consumer electronics, computer and entertainment industries for delivering a high-definition, interactive experience to the home on optical media.”