Lower Price Sparks PS3 Sales to Jump 135%

July 24th 2007 | Games Consoles

Based on "preliminary internal data", Sony says that PS3 sales rose by 135% in the first two weeks following the $100 cut on existing PS3 units.

Sony announced the new price right before the big E3 Media & Business Summit two weeks ago on July 9. The company says that during the first 14 days after the price fell to $500, PS3 sales were 135% higher than the two weeks before the announcement.

Total Playstation software went up 15% during the same period, and peripheral sales rose by 60%, according to Sony.

TG Daily

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Lower Price Sparks PS3 Sales to Jump 135%
Published in: Games Consoles on 2007-07-24