LaCie Lego-like Stack & Play "Brick" Hard Drives

LaCie introduces a playful new set of stackable hard drives in vibrant white, red and blue colors: the LaCie Brick Desktop Edition (3.5” from 160-500GB) and Mobile Edition (2.5” from 40-120GB). For this unique range, LaCie teamed up with renowned designer Ora-Ïto to create colorful building block-shaped hard drives—making everyday storage and backup not only functional, but fun.

LaCie Bricks are hard drives even children can appreciate. Designer Ora-Ïto took one of his favorite childhood objects and created a hybrid hard drive that doubles as desk art. He chose primary white, red and blue colors to add vibrancy to everyday desktops. LaCie Bricks offer nearly effortless setup, and are ready to use seconds after removing from the box. They’re built to fit large amounts of music, photo, video and office files.

Ora-Ïto says, “Why should data storage be boring? Add color to your desktop with LaCie Bricks!”

LaCie Bricks can be used on a PC or Mac and come with free backup software. LaCie Brick Desktop Editions are equipped with a Hi-Speed USB 2.0 interface and come all necessary power adapters. LaCie Brick Mobile Editions are bus-powered and are available with either a Hi-Speed USB 2.0-only interface, or dual FireWire 400 and USB 2.0 interfaces. LaCie Brick Desktop Edition 300GB and 500GB include an automatic thermo-regulated smart fan that changes airflow based on need. Lower capacity models are fanless for near-silent operation.

“LaCie has always pushed the boundaries of timeless hard drive design and performance. This new unique Brick range shows our playful side,” says Olivier Mirloup, LaCie Senior Product Manager. “Now storage is as fun as a child’s game with bright, primary hues that add color to your digital life.”