Intel Unveils New Brand Identity

Press Release - Intel Corporation has formally unveiled a new brand identity that represents a significant milestone in the company’s history and further signifies the company’s evolution to a market-driving platform solutions company. The key technologies behind Intel’s platform focus include the microprocessor, chipset and software that together enhance system performance and improve the overall user experience.

With the coming launch of new brands such as Intel Viiv technology, the new branding system simplifies and unifies the look and feel across Intel products and platforms in an effort to better communicate important characteristics and value to consumers. The system includes new logos for Intel Viiv technology and Intel Centrino mobile technology, and re-designed logos for individual processors, chipsets, motherboards and other Intel technologies. Each product logo also incorporates the new Intel logo.

The new brand identity involves changes to the widely recognized Intel Inside logo that was created in 1991, and the original Intel “dropped-e” logo, which was created by Silicon Valley pioneers Robert Noyce and Gordon Moore 37 years ago as they were forming their new “integrated electronics” company. Intel’s new logo combines the essence of both of these powerful symbols, building on Intel’s rich heritage, yet also signaling the new direction the company is headed today. It also includes a new tagline: “Intel. Leap ahead.” This tagline is Intel’s unique brand promise and is designed to communicate what drives Intel as a company, and what Intel makes possible.