Intel and BMW Enter Comprehensive Partnership

Intel and BMW enter comprehensive partnership — Agreement includes technology, co-marketing and motorsports sponsorship

Intel Corporation and the BMW Group today announced a comprehensive partnership that includes technology, co-marketing and Intel’s sponsorship of the BMW Sauber F1 Team. As part of this agreement, Intel technology will be deployed throughout the BMW Group and its worldwide dealer network, and Intel will become “Official Corporate Partner” of the BMW Sauber F1 Team. BMW purchased the Sauber team in June 2005.

Under the multi-year agreement and long-term technology partnership, Intel will support BMW in standardizing the IT infrastructure in the worldwide BMW Group data centers and in providing more than 3,000 dealers worldwide with innovative IT solutions. To support the expanding mobility of its staff, the BMW Group will also convert its corporate notebooks to Intel® Centrino® mobile technology-based systems and significantly increase the use of Intel-based PDAs within the company.

The two companies have also agreed to develop an industry specification that would allow for seamless integration of third-party devices (including phones and portable music players) into BMW vehicles.