Just half a year back, the notion of AMD buying over ATI was simply nothing more than part of the IT rumor mill and many never saw the possibility. After all, both corporations have a completely different focus group and never had an overlap in lineup.
By Computex 2006, the rumors escalated, but yet there were no hints from either party. Then on 24th July 2006, AMD and ATI globally announced plans to unite in a transaction valued at approximately US$5.4 billion.
Many of you would have heard about this industry-shaking merger that has numerous implications not only for the entire IT industry, but for the consumers as well.
Hardware Zone managed to catch up with Bryan Low, the Vice President for Sales and Marketing in South Asia at AMD to answer our queries of the merger, the current status of operations for both companies and upcoming plans. Bryan is responsible for developing and overseeing the marketing and sales strategies and activities for AMD in ASEAN, Australia and New Zealand.
HardwareZone – When Titans Join Forces: Implications of the AMD-ATI Merger
Published in: CPUs & Chipsets on 2006-09-25