Graphics Chip Companies Prepare Affordable DirectX 9.0 Offerings

Meanwhile S3 Graphics and XGI Technology still do not supply any affordable DirectX 9.0 graphics cards, NVIDIA and ATI intend to penetrate the market with more competitive and more affordable offerings, market rumours suggest. According to the latest rumours, ATI wants to gradually lower pricing of its RADEON 9600 SE and RADEON 9800 SE SKUs, while NVIDIA feels pretty confident with its GeForce FX 5200, GeForce FX 5600 XT and even plans to roll-out a new cost-effective product called GeForce FX 5700 LE.

. . . To sum up, both leading graphics chip makers are trying to flood the low-end and mainstream market segments with DirectX 9.0 chips, as previous generation processors disappear from the market. NVIDIA is fairly more successful here, but both companies will be pretty hard to manage their margins and product offerings, as the demand for relatively high-performance solutions in $70-$130 segment increases with the introduction of future graphics processors. Still, this all is good for consumers, who will be able to get more speed for lower price.

X-bit Labs

Graphics Chip Companies Prepare Affordable DirectX 9.0 Offerings
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