Gran Turismo 4 - Virtual Showroom for Carmakers

May 2nd 2005 | Games Consoles

Carmakers hoping to hook Generation Y on their hottest new models don’t have to wait for them to come to showrooms. All they have to do is get their car in Gran Turismo 4. The Sony PlayStation 2 video racing game is proving to be a promotion boon for attracting otherwise advertising-resistant teens and twentysomethings.

Video game whets drivers’ appetites
USAToday

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Gran Turismo 4 - Virtual Showroom for Carmakers
Published in: Games Consoles on 2005-05-02