Google Offers Websites Integrated Custom Search Engine

Google is offering a customisable version of its search engine for people to put on their own websites or blogs.

The search giant has long offered a mini-version of itself for other sites to use, but the new version has more options. You can select what pages or websites the engine searches through or you can prioritise certain sites. You can even offer results in your corporate colours. The Google Custom Search Engine can be tailored for any site and also provides "relevant" adverts from AdSense, Google’s ad network.

The Register - Google offers white label searches

Harness the power of Google search to create a free Custom Search Engine that reflects your knowledge and interests. Specify the websites that you want searched - and integrate the search box and results into your own website.

Google - Custom Search Engine

Google’s latest “innovation,” the “Google Custom Search Engine,” not only brings “the power of Google search” to the masses, it turns the masses into AdSense entrepreneurs.

Google AdSense advertisers take note: While spreading Google search love throughout the world, Google is also increasing click fraud risks within the AdSense monetization scheme.

ZDNet - Will Google click fraud increase with Custom Search Engines?