Gamer Demographics Changing: 25% Over 40, 40% Female

The gamer demographic is expanding beyond its core young male audience to include more women and older adults, and video games in general are becoming far more pervasive as the medium approaches mass market status, according to a Benchmark study released Thursday by Nielsen Entertainment’s Interactive Group.

The results of the study may go along way toward diminishing the gamer geek stereotype. Among the more eye-opening statistics: nearly 40 percent of gamers are female, and nearly a quarter of gamers are over the age of 40.

MediaWeek