FujiFilm’s Face Detection Technology a Cure for Picture Phobia

Survey Shows Majority are Camera Shy — Launch of Best Face Forward Web Site — Win Prizes in Face Detective Competition

More than 73 percent of women and almost 50 percent of men feel uneasy in front of a camera. So says the surprising results of a survey conducted recently by FUJIFILM U.S.A., Inc., which commissioned the study to learn why so many folks are apprehensive when asked to smile for a picture.

According to survey respondents, weight and hair style concerns are the main reasons for their "picture phobia." In fact, 44% surveyed preferred to do laundry, 34% would rather pay bills and 18% would rather visit the dentist than pose for a picture.

Fujifilm’s latest digital imaging innovation - Face Detection Technology - should help ease these photo fears. Cameras with Face Detection Technology aboard, like the current FinePix S6000fd and FinePix F31fd (available December 2006) can identify up to 10 human faces in a scene and set the correct focus and exposure for those faces, automatically. With the correct focus and exposure, the faces of photo subjects are sharp, in the best light and looking their very best. Quite simply, Fujifilm’s Face Detection Technology helps a subject put their "best face forward."

"Best Face Forward" is the theme of a new Web site from FUJIFILM U.S.A. Located at fujifilmusa.com/BestFaceForward, the site serves as an information hub for looking great in photos. There, visitors can learn more about Fujifilm’s Face Detection Technology and how it helps to improve "people pictures" and the overall quality of a photo. In addition, FUJIFILM U.S.A. asked a panel of experts to divulge a few secrets for putting your best face forward in pictures and their tips are on the site as well. Visitors also can find smart tips for looking their best in what many consider their worst photograph: the driver’s license picture.

In addition, visitors can challenge their powers of observation by completing a fun Face Detective game for a chance to win one of eight digital camera prize packages containing the new FinePix S6000fd camera, a 256MB xD-Picture Card and a 4-pack of Energizer e² Lithium AA batteries or the Grand Prize: a Weekend Trip for Two to New York City and a portrait sitting with professional photographer, James Ferrara.