EA to Take on Film & TV Giants with The Sims Reality TV Show & EA International Awards

January 17th 2005 | Gaming

Jan Bolz, EA’s vice president of sales and marketing in Europe, said the firm was working to give video games a more central role in popular culture. He said the company was in advanced stages of discussions over a reality TV show in which viewers could control the actions of the characters as in its popular game The Sims. "One idea could be that you’re controlling a family, telling them when to go to the kitchen and when to go to the bedroom, and with this mechanism you have gamers all over the world ‘playing the show’," said Mr Bolz.

He also said EA was planning an international awards show "similar to the Oscars and the Grammys" which would combine video games, music and movies.

BBC News
EA to take on film and TV giants

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EA to Take on Film & TV Giants with The Sims Reality TV Show & EA International Awards
Published in: Gaming on 2005-01-17