Duran Duran to Perform Live Concerts in ‘Second Life’ 3D Virtual World

British band Duran Duran are to create a virtual island within online game Second Life, on which they will perform actual live concerts. The band is the first major group to announce a virtual world presence in the game.

Second Life is an online 3D digital world, which is imagined, created and owned by the residents. More than 370,000 people have Second Life characters, called Avatars, who exist in the world.

Duran Duran keyboardist Nick Rhodes said of the project: "Second Life has brought a third dimension to the internet; it is the new frontier where dreams have become reality."

BBC