While sales of digital cameras and audio gear drop off after Christmas, TV sales stay strong in January. And the broadcast of NFL games in high-definition can provide the extra incentive to upgrade sets.
“You probably have to go back to the transition between black-and-white and color to see what we’re seeing today,” Baumberger [Ultimate Electronics] said of the booming sales of digital TVs.
Haruki said prices drop even lower at online-only retailers. His survey of more than 40 resellers found a Samsung 50-inch projection HDTV selling online for $1,600 vs. $2,500 suggested retail [online prices from $1,189 here]. He said some buyers are overcoming their reluctance to make such a big-ticket purchase online by looking at the TV first in the store.
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