Bachus: PS3 could reverse Xbox 360 early lead

April 20th 2006 | Games Consoles

Former Microsoft Kevin Bachus told UK trade magazine MCV that the console war between Sony’s Playstation 3 and Microsoft’s Xbox 360 will be decided on brand, price, and content. Bachus says that Sony could quickly reverse Microsoft’s early lead on Xbox 360 sales if it can leverage several key factors.

"If Sony can leverage its brand, aggressively cut prices on both hardware and software, and deliver just a few platform-driving franchises as they’ve done with Final Fantasy, GTA, and others, they can quickly reverse Microsoft’s early lead."

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Bachus: PS3 could reverse Xbox 360 early lead
Published in: Games Consoles on 2006-04-20