Halo 3 Blamed for Poor Hollywood Box Office Results

The target audience for many of the Farrelly brothers’ movies are young adults, predominantly male. The target audience for Bungie Studios’ Halo 3 game are also young adults, also predominantly male. Using this parallel comparison, many film executives are pointing their fingers at the latest videogame blockbuster as the reason for one of the weakest recent Hollywood box office weekend performances of the current millennium.

The Heartbreak Kid, the film that reunites the Farrelly brother director duo with Ben Stiller, fell short by raking in only $14 million across North America... Halo 3’s first day performance rang in at $170 million, which Microsoft called the "biggest day in US entertainment history." Within the first week of the launch of Halo 3, consumers went on to spend over $300 million on the game alone. Halo 3’s launch also spurred sales of Microsoft’s console, pushing Xbox 360 sales to double over the same period.

DailyTech