Microsoft Launches MSN Mobile - Redesigned Portal for Mobile Phones

Microsoft Launches MSN Mobile, a Redesigned, Reinvented Portal for Mobile Phones — Mobile site offers easy access to mobile e-mail, news, entertainment, search and more.

REDMOND, Wash. — June 18, 2007 — Microsoft Corp. today officially launched the new MSN® Mobile, a completely redesigned and reengineered portal offering an exceptional experience when accessing the Internet and Web services on mobile phones.

Now available in the United States at http://mobile.msn.com from mobile phone browsers, MSN Mobile provides customers with one-stop access to e-mail, news, sports, entertainment, local movie listings, maps and directions, as well as Windows Live™ services such as Windows Live Hotmail®, Windows Live Messenger, Windows Live Spaces, and Live Search.

MSN Mobile gives consumers a quick and easy way to find the content and services they need while on the go and features new technologies that customize the experience for each consumer’s device.

Easy navigation, extensive availability and advanced mobile technologies combined with engaging, in-depth and up-to-date content from partners such as MSNBC and FOX Sports deliver an exceptional customer experience. FOXSports.com, MSN’s exclusive online sports partner, will serve as MSN Mobile’s exclusive sports channel in the U.S., providing fans with leading-edge sports content designed specifically for mobile devices. In addition to delivering breaking news, scores and player updates, FOXSports.com on MSN Mobile will allow fans to easily browse through team pages, stats, game schedules and exclusive stories from FOXSports.com’s leading stable of writers, analysts and television personalities.

“We believe consumers want to see their favorite Web sites optimized for their mobile phones, while having them remain easily accessible and free of charge,” said John Smelzer, senior vice president and general manager of mobile for Fox Interactive Media. “FOXSports.com is an integral part of MSN.com, so extending that experience to the mobile Web makes perfect sense. We look forward to working with MSN and the carriers to usher in the next wave of mobile content.”

Microsoft is also pursuing alliances with operators to integrate MSN Mobile on their own WAP home page so mobile operators can leverage Microsoft’s investment and development work to bring an improved mobile Internet experience to their subscribers. MSN Mobile creates additional opportunities to jointly pursue mobile advertising opportunities with local businesses, mobile operators, advertisers and publishers. Combining the power of Microsoft® adCenter and the recent ScreenTonic acquisition, MSN Mobile will provide mobile operators with syndication capabilities and the power to provide customers with relevant and helpful advertising links.

The new MSN Mobile is now available in the United States. Future worldwide markets will follow throughout 2007. Customers interested in using MSN Mobile can simply go to http://mobile.msn.com on their mobile phone Web browser or on their PC for more information.