Introducing the mini was certainly a very smart move by Apple and the player could be seen as the most important of the entire iPod family. By moving from a 1.8inch hard drive to a 1in drive, Apple was able to shrink down the already svelte iPod to an irresistibly cute, pocketable size package. By doing this it opened up the iPod to a whole range of listeners, such as girls and accountants, to whom having a tiny, cool looking MP3 player was far more important than being able to carry round their entire music collection.
However, big news is how effectively Apple has dealt with the mini’s biggest failing – the rather feeble battery life… (Update – under our testing we obtained over 22 hours of continuous playback).
The other change is that Apple retired the ‘bling’ Gold coloured mini, while changing the shade of the remaining colours. Our review sample is a rather lovely blue colour but you can also get silver, green and pink.
…With the new iPod mini, Apple has increased its capacity by a third, battery-life by two-and-a-half times and improved sound quality. It’s a pretty impressive triple whammy and as long as its capacity is large enough for you, the iPod mini would be our recommended digital audio player.
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