AMD Q&A on AMD, ATI Deal

DigiTimes.com was granted an exclusive face-to-face interview with Henri Richard, EVP and chief sales and marketing officer AMD, to discuss the various strands of the acquisition strategy, how the two companies fit, and how the move fits in with AMD’s strategy of breaking the monopoly and forging a new open-platform, open-standard industry:

Q: So can we continue to anticipate AMD based motherboards that carry Nvidia graphics and Nvidia core logic?
A: I surely hope so, absolutely… if internal divisions are to remain competitive, you should not shield them from external competition… From time to time it may happen that we will have the best chipset for a particular application, and from time to time it may happen that Nvidia has the best chipset. And if that’s the case, there’s absolutely no reason why they shouldn’t reap the benefit of their innovation. We’re certainly going to maintain an open platform strategy, so that they can innovate on the AMD platform. Also, unlike the competition, I don’t foresee putting in place artificial marketing barriers to force our customers to make certain choices that are not necessarily good for their business.

DigiTimes